Avid

BRAKES THAT HELP YOU FLY. Sure, brakes stop your bike, but at Avid, our goal is to help you fly. Our job is simple; to give you brakes that operate so predictably and effortlessly that you forget all about them and just enjoy the ride. Whether you’re blazing down a hill, picking your way through a rock garden or bobbing and weaving through the trees, nothing helps you go faster than knowing you’re in control—and no one puts you in control like Avid.

Website: https://www.sram.com/avid